Betstar.com.au wanted to be top of mind during the Spring Racing Carnival, but due to sponsorship of other betting competitors, Betstar were unable to get their brand onto
the race grounds.
With a limited budget, we needed to think of something unique and affordable that would cut though the other betting ads.
Our idea was to use a special breed of clover that only produces four leaves and plant it in metrolights around
train stations on route to the track. Race goers could pick
a lucky four leaf clover on there way to the racetrack,
giving them the confidence to 'back themselves' and remember Betstar.com.au for their next bet.