Pepsi Max is all about making your everyday life a little bit more exciting.
Our target audience are keen Nascar fans, so we wanted to ‘max’ this
experience for them. Our idea was to allow every fan to actually be a part
of the race. Though a Nascar Ghost Race Smartphone game, fans are able compete live as a virtual entrant. After logging into the game, users race
against the real Nascar drivers in real time as a ‘ghost’ car.
We can do this by using a small amount of downloaded information, the current car numbers and their lap times, to infer the position and speed around the track.
Based on their lap times, players are ranked relative to the real cars, with victories earning Max prizes.