One tablespoon of Mayver’s Protein+ Peanut Butter equals the protein of one egg. So we sent out a jar of the Protein+ Peanut Butter disguised in an egg carton.
This was a $200 idea that has generated over $20,000 worth of free media for Mayver’s.
MADC, Shortlist, Best 15 Second TV Commercial
B&T, Ad of the month